Why E-E-A-T Beats Keywords: What Google (and AI) Actually Looks for in 2026

eeat google ai search optimization

If you’ve worked with us at Core6 Marketing over the past year, you’ve probably noticed something: we don’t talk about keywords as much anymore. That’s not an oversight—it’s a strategy. Today, both Google and AI-powered search platforms (like ChatGPT and Perplexity) are prioritizing trustworthy, expert-driven content over pages stuffed with keywords. That shift is rooted […]

Schema Markup for Contractors: The Simple Code That Helps AI Find You

Let's be blunt: AI doesn’t “read” your website like a person does. It scans for data to figure out who you are, what you do, and where you work. Schema markup for contractors: the simple code that helps AI find you is that secret language. It acts like a digital label that tells search engines […]