Demand Capture · Google Ads
Most pay-per-click campaigns burn budget on broad terms and unqualified clicks. Core6 builds contractor-specific Google Ads campaigns tied to the jobs you want, in the areas you work, and tracked all the way back to the call.
Google Ads management is part of your Core6 program when ads fit your plan. Ad spend is billed separately.
Trusted by contractors across the Central Coast
Why it matters
A Google Ads account can look busy and still lose money. Clicks from cities you'd never drive to. Searches from people comparing prices for a job you don't do. Reports full of impressions and no phone calls.
Core6 builds every campaign around one question: did it produce a call from someone ready to hire, in your area, for work you want?
Why Core6
Here's what separates a Core6 campaign from one that just burns your budget and calls it marketing.
We geo-target down to the ZIP codes you actually work. Your budget doesn't go to clicks from cities you'd never take a job in.
We target how homeowners search when they're ready to hire, not broad terms that attract browsers. Every keyword is chosen to bring in buyers.
Every call and form submission is traced back to the ad that drove it. You see your cost per lead, not just your click-through rate.
We earn your business every month by delivering results you can see. No lock-in.
AI tools speed up targeting and testing. Every change is reviewed by a strategist who knows your trade and your market before it goes live.
A plain-English summary every month: what ran, what worked, what we're changing, and why. No dashboards that require a marketing degree to follow.
When ads make sense
Ads don't replace ranking organically. They put you in more places at once, and they let you turn visibility up exactly when you need it.
The name of the game is taking up as much of the first page as possible. An ad at the top, your profile in the map, and your site in the organic results means a homeowner sees you three times before they see a competitor once.
A burst pipe, a dead AC unit in July, a tree on the roof. When a homeowner needs help today, the top of the page wins the call, and ads put you there right away.
Expanding into a new city takes time to rank organically. Ads give you visibility there from the first week while your local SEO catches up.
Storm season, summer cooling, spring landscaping. Ads let you turn up visibility when demand rises and turn it back down when your schedule fills.
The process
We don't just run ads. Here's how a Core6 Google Ads engagement runs from day one.
01
We evaluate your current ad presence and what your competitors are running, so we know where the gaps are before we spend a dollar.
02
We find the searches that turn into booked jobs: high-intent terms, precise location targeting, and audience signals pointed at homeowners ready to hire now.
03
Headlines and descriptions written to earn the click that becomes a call, in the language your buyers use, not just an impression that pads a report.
04
Your ads run only in the service areas you want. Your budget stays on real prospects, not wasted impressions outside your market.
05
Full tracking is installed before a single ad goes live. Every lead is traced back to the campaign that generated it.
06
Bids, audiences, and copy are adjusted as data comes in, not once a month after the damage is done. Each month we report what ran, what worked, and where we're pushing next.
Campaign formats
After managing campaigns across dozens of contractors, we've found two formats that consistently produce quality leads and measurable results. Search comes first. Performance Max extends it.
Format 01
Show up at the exact moment someone in your area searches for your service. "Emergency plumber near me." "Roof repair Salinas." "HVAC install Monterey." The best way to capture ready-to-hire customers fast.
Format 02
An AI-driven campaign type that finds placements across Google's search, maps, and other surfaces. We tune the assets, audience signals, and goals to your business so it extends your reach without wasting your budget.
Don't take our word for it. These are clients who trusted Core6 Marketing with their campaigns, and the outcomes we hold ourselves accountable to delivering.
They manage all of our online advertising, SEO, and website development, and the results have been consistently impressive. Since partnering with them, we've seen a significant increase in web traffic, stronger search rankings, and a noticeable boost in lead quality.
Carmel Stone Imports
Business Owner, Central Coast, CA
Core6 Marketing initially built our website. They have been a big help in keeping it fresh, updated and optimized for search. Their lead generation and SEO services have taken us from 1 to 2 leads a week, to several leads per day.
KND Landscaping
Home Services, Central Coast, CA
We've been working with Core6 Marketing for 5+ years. They've been a big help in improving our online presence for all of our services and locations throughout the Monterey and San Francisco Bay area. We highly recommend using Core6 Marketing.
Long-Term Client
Contractor, Central Coast, CA
200+
contractor clients served on the Central Coast
20+ years
of local marketing experience on the Central Coast
Zero
Long-term contracts. No lock-in. Ever.
Local
Work done here, never outsourced
Where Google Ads fit
Questions
Not always, but it often pays to run both. Ads are most useful for urgent services, new service areas, seasonal pushes, and competitive markets where you want to own as much of the first page as possible. Ranking organically and running ads puts your name in more than one spot when a homeowner searches.
It depends on your trade, your service area, and how competitive your market is. In your strategy session we give you a realistic budget and return estimate. Ad spend is billed separately; management is part of your Core6 program.
Search ads appear when someone searches for your service, so they capture people ready to hire right now. Performance Max uses Google's AI to place your ads across more of Google's surfaces. We start with Search and use Performance Max to extend it, not replace it.
Call and conversion tracking is installed before a single ad goes live. Every call and form submission is traced back to the ad that drove it, so you see cost per lead and which campaigns produce real jobs.
Yes. Campaigns are geo-targeted down to the ZIP codes you work, so your budget never goes to clicks from places you would not take a job.
No. Core6 has no long-term contracts and no lock-in. We earn your business every month.
Let's talk about your business, your market, and what a targeted Google Ads campaign would actually cost and return.
What to expect on the call
Core6 Marketing only takes on contractors we're confident we can help. If we're not the right fit, we'll tell you straight and point you in the right direction.
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