Who we serve · Roofing

Digital marketing for roofing contractors, built for the highest-ticket trade in the home.

A homeowner replacing a roof is spending $10,000 or more on a contractor they've never met. That decision starts online, with reviews, rankings, and a first impression that either builds confidence or sends them somewhere else. Core6 builds the digital presence that wins that first impression.

  • Built for long-cycle, high-ticket roofing leads
  • Review strategy that builds trust before the call

Trusted by contractors across the Central Coast

  • Aldridge Construction
  • Aragon Construction
  • Gourley Construction
  • Harvest Construction
  • Tovar Contracting
  • Coastal Pipeline
  • Durabuilt Construction
  • Kennedy Design Build
  • West Pest Co.

Why roofers come to us

Homeowners know they need a new roof for months before they call anyone.

The contractor they call first is usually the one they hire.

Roofing has a long consideration cycle, but when a homeowner finally decides to move forward, they contact two or three contractors and go with whoever responds fastest and presents best. Showing up at the top of search at that moment puts you first in line.

Out-of-area storm chasers move into your market and outspend you.

After heavy rain or wind, out-of-area roofing companies flood local search with ad spend and temporary landing pages. Local roofers with strong organic rankings and established Google Business Profiles weather those periods. Everyone else loses jobs to contractors who won't be around next year.

Reviews are the deciding factor, and most roofers don't manage them.

At $10,000 to $25,000 a job, homeowners read every review before they call. A thin review profile or a few unanswered negatives can cost you jobs you never knew you lost. A strong review presence matters as much as any ad campaign.

How we help

Built for the roofing sales cycle: long, expensive, and trust-driven.

Roofing leads don't convert on impulse. They convert when a homeowner has spent weeks building trust in a contractor's reputation. Core6 builds the presence that earns that trust at every stage of the decision.

A website that justifies a five-figure investment

A homeowner spending $15,000 on a roof scrutinizes your website harder than any other trade customer. It needs to look professional, load fast, show completed projects in detail, and make your credentials and reviews impossible to miss.

Website design

Local SEO that holds through storm season

Organic rankings and a dominant Google Business Profile are your best defense against out-of-area competitors. We build the citation authority, on-page structure, and profile presence that earn top positions and hold them when seasonal competition spikes.

Local SEO

Google Ads aimed at replacement-ready homeowners

We focus roofing campaigns on the searches that signal intent: roof replacement, roof inspection, leak repair, roofing estimate. Tight geo-targeting keeps your budget in your service area, and conversion tracking ties every dollar to a call or form.

Google Ads

AI search visibility

When a homeowner asks an AI tool to recommend a roofer, the answer comes from consistent, credible signals, not just rankings. We build those signals so ChatGPT, Perplexity, and Google's AI Overviews surface your business as a trusted local contractor.

Demand Capture

Know which calls become jobs

High-ticket roofing leads often take several touchpoints before they convert. We track every inbound call back to its source so you can see where your highest-value jobs actually come from, and help your team close more of them.

Conversion Intelligence

Hosting built for a business that can't afford downtime

When a storm drives a surge in roofing searches, your website needs to be up, fast, and fully working. Core6 hosting includes uptime monitoring, daily backups, and proactive maintenance so your site performs when the stakes are highest.

Hosting and Care Plans

Real contractors. Real results.

I am a local Contractor and I am 1000% happy in my choice to use Phil on my website design and build. It was more than I could have hoped for and everyone that sees it has done nothing but compliment me on how amazing and professional it looks. Don't hesitate to use Phil and his team. They're amazing.

Brian Aldridge

Aldridge Construction, Central Coast, CA

#2 on Google for "ADU contractor in Salinas" · website traffic up 159% year over year

Phil has done an excellent job handling our marketing and SEO. We've increased our visibility and been able to grow our business significantly due to their efforts.

Cameron Kennedy

Kennedy Design Build, Central Coast, CA

Core6 Marketing did an outstanding job building our new website. They created a clean, modern, and professional site that truly reflects our company and the work we do. They also implemented solid SEO practices which have improved our search rankings.

Alejandro Aragon

Coastal Pipeline, Central Coast, CA

200+

contractor clients served on the Central Coast

30 days

Most clients see their first measurable ranking gain within 30 days

20+ years

of local marketing experience on the Central Coast

Local

Work done here, never outsourced

Questions

Roofing marketing, answered.

How do local roofers compete with out-of-area storm chasers?

With visibility that's already in place. Storm chasers rely on short-term ad spend and temporary pages. Strong organic rankings, an established Google Business Profile, and real local reviews keep a local roofer in front of homeowners when the out-of-area companies show up.

How important are reviews for roofing companies?

They're often the deciding factor. At five figures a job, homeowners read every review before they call. A steady flow of detailed reviews, and professional responses to the occasional negative one, can win jobs before you ever pick up the phone.

Does a roofing company need Google Ads if it already ranks organically?

Not always, but it often pays to run both. Ads are most useful for urgent services, new service areas, seasonal pushes, and competitive markets where you want to own as much of the first page as possible. Ranking organically and running ads puts your name in more than one spot when a homeowner searches.

Do you work with other roofing companies in my area?

No. We partner with one roofing company per service area. Once a territory is taken, we do not work with a competing roofing company there. Exclusivity holds for as long as you're a client, with no long-term contract required. Your strategy session confirms whether your area is still open.

Which areas do you serve?

We are based in Salinas and work with home service companies across the California Central Coast, including Monterey County and Santa Cruz County.

One roofing company per service area

At $10,000+ per job, you can't afford to lose leads to a weaker digital presence.

Tell us your service area, the jobs you want more of, and what your current lead flow looks like. We'll give you a straight read on what it takes to compete and win at the top of local search.

Schedule a Strategy Session Territories are limited. Ask about yours.

Serving roofing contractors across Salinas, Monterey, Santa Cruz, Watsonville, Hollister, and the Central Coast.