Who we serve · Pest Control

Digital marketing for pest control companies: the call goes to whoever shows up first.

A homeowner who finds something in their kitchen isn't shopping around. They're searching "pest control near me" and calling the first company that looks credible. Core6 builds the local search presence that makes sure that company is yours, every time.

  • Built for urgent, high-intent pest control searches
  • Service contract growth, not just one-time jobs

Trusted by contractors across the Central Coast

  • West Pest Co.
  • KND Landscaping
  • Alvarez Plumbing
  • Rooter King
  • Coastal Pipeline
  • Aragon Construction
  • Ferrante's Carpet Cleaning
  • JM Electric
  • Kennedy Design Build

Why pest control companies come to us

The lead is yours to lose. Most pest control searches go to whoever ranks.

Orkin and Terminix are spending millions to own your local search results.

National pest control chains dominate paid search in almost every local market. Independent operators who win against them do it through local SEO authority: a well-run Google Business Profile and strong organic rankings that national brands can't easily replicate locally.

The Central Coast pest environment is specific. Your marketing should be too.

Gophers, ants, rodents, termites, and agricultural pest pressure are the search reality for homeowners in Salinas, Monterey, and the surrounding valley. Generic pest control marketing misses that local intent. Hyper-local content and a strong Google Business Profile capture it.

One-time jobs pay the bills. Service contracts build the business.

The real value in pest control isn't the emergency callout. It's turning that first call into a quarterly or monthly service agreement. Your marketing should attract homeowners open to ongoing protection, not just a single treatment.

How we help

Built for fast first calls and long-term contracts.

Pest control revenue lives in two places: the urgent first call and the recurring service contract that follows. Core6 builds the visibility to capture the first and the credibility to earn the second.

A website built for the panicked first search

When someone finds evidence of rodents or termites, they want a phone number and a company that looks like it knows what it's doing. We build pest control sites that load instantly on mobile, project credibility, and make calling you the obvious next step.

Website design

Local SEO that beats the national chains

National brands have big ad budgets but thin local roots. A dominant Google Business Profile, content built around the pests in your service area, and a strong citation footprint put independent operators above national competitors where it counts.

Local SEO

Google Ads for high-intent pest searches

When a homeowner types "termite treatment Salinas" or "rodent control Monterey," they're ready to book. We build campaigns around the specific pest terms and service areas that bring your most valuable calls, with full conversion tracking.

Google Ads

AI search visibility

Homeowners increasingly ask AI tools which pest control company to call. We build the consistent, credible signals that get your business recommended by ChatGPT, Perplexity, and Google's AI Overviews, ahead of national chains spending on traditional ads.

Demand Capture

Know which calls become contracts

Not all pest control calls are equal. We track every inbound call back to its source so you can see which campaigns bring one-time treatments and which bring clients who sign recurring service agreements, and help your team convert more of them.

Conversion Intelligence

Hosting that keeps your site reliable year-round

Pest pressure on the Central Coast doesn't take a season off, and neither should your website. Core6 hosting provides fast load times, uptime monitoring, and daily backups so your site performs in peak gopher season and quiet months alike.

Hosting and Care Plans

Real contractors. Real results.

Core6 Marketing built our website and launched an SEO campaign that improved our rankings quickly. The site was included with our SEO campaign and it's brought in way more visibility than we had before. Highly recommend working with Core6 Marketing if you're a home service business.

West Pest Co.

Home Services, Central Coast, CA

Ranking #1 for "safe flea treatments" in Santa Cruz, with site traffic up 250% year over year

Core6 Marketing initially built our website at KNDlandscaping.com. Their lead generation and search engine optimization services have taken us from 1 to 2 leads a week, to several leads per day. I highly recommend using Core6 Marketing's digital marketing services.

KND Landscaping

Monterey Bay Area

We have been working with Phil and the Core6 team for years now. They manage all of our online advertising, SEO, and website development, and the results have been consistently impressive. Their team is knowledgeable, proactive, and genuinely invested in our growth.

Jake Robinson

Central Coast Contractor

200+

contractor clients served on the Central Coast

30 days

Most clients see their first measurable ranking gain within 30 days

20+ years

of local marketing experience on the Central Coast

Local

Work done here, never outsourced

Questions

Pest control marketing, answered.

How can an independent pest control company compete with national chains online?

By winning locally, where national brands are thin. A strong Google Business Profile, real reviews, and content about the specific pests in your service area put an independent operator above national competitors in local search, without matching their ad budgets.

How do pest control companies get more recurring service contracts?

Start by attracting the right first call. Content and ads aimed at homeowners who want ongoing protection, plus a team ready to explain the value of a service plan on that first call, turn more one-time treatments into recurring agreements.

Does a pest control company need Google Ads if it already ranks organically?

Not always, but it often pays to run both. Ads are most useful for urgent services, new service areas, seasonal pushes, and competitive markets where you want to own as much of the first page as possible. Ranking organically and running ads puts your name in more than one spot when a homeowner searches.

Do you work with other pest control companies in my area?

No. We partner with one pest control company per service area. Once a territory is taken, we do not work with a competing pest control company there. Exclusivity holds for as long as you're a client, with no long-term contract required. Your strategy session confirms whether your area is still open.

Which areas do you serve?

We are based in Salinas and work with home service companies across the Central Coast and the South Bay, including Monterey County, Santa Cruz County, and the San Jose area.

One pest control company per service area

More first calls. More service contracts. Less competing with Orkin.

Tell us your service area, the pests you specialize in, and what your current lead flow looks like. We'll give you a straight read on what it takes to own local search in your market.

Request a Market Review Territories are limited. Ask about yours.

Serving pest control companies across Salinas, Monterey, Santa Cruz, Watsonville, Hollister, and the Central Coast.