A license lapse mid job no longer erases your right to be paid
Starting January 1, 2027, SB 342 lets a contractor who was duly licensed when the contract was signed recover pay for work performed while licensed.
For established home service contractors on the Central Coast
Core6 runs your website, SEO and Google Ads. Every month you get one plain-English page: how many real calls and form leads came in, where each one came from, and what each one cost. Month to month, no long-term contract.
Free look at your Google results. Based on public information only.
38 from calls · 9 from website forms · spam filtered out
Rankings and traffic are in here too, further down the page.
Sample report with illustrative numbers. See the full report ↓
Trusted by contractors across the Central Coast
The problem
Rankings, traffic and impressions are easy to grow and easy to chart. None of them tells you whether the phone rang, who called, or what it cost to get them.
What most marketing reports show
What your Core6 report shows
Keyword rankings
New customer calls and form leads, each counted once, with spam filtered out.
Website traffic
Where every lead came from: your Google profile, your ads, Google search or a referral.
Impressions
What each lead from ads cost you, next to what you spent.
Clicks
The calls you missed, so a lead never slips away unnoticed.
Rankings still matter. They're how we get you found. They're just not how we keep score.
Right now, when a homeowner asks Google or an AI assistant who to call, someone else is getting named. We take on one company per trade in each area. If your trade and area is already taken, we'll tell you before you spend any time.
See where you're losing jobsYour monthly report
Your dashboard turns calls, forms, ads and Google activity into one plain-English page. Click through the tabs to see what you get each month: how many leads came in, how good they were, where they came from, and what each one cost. We use the same numbers to decide what we do next.
See where you're losing jobsSeptember in one look
38 from calls · 9 from website forms
Sample Roofing Co. had 47 new leads in September, and 31 of them were a good fit. Storm repair and free estimates came up most. You picked up 9 new Google reviews averaging 4.8 stars. Ad spend was $2,400, at $171 per lead from ads.
What callers wanted
2 went unanswered
26 good fit · 8 partial · 4 not a fit
27 calls
Both missed calls came in on a Saturday evening, after 7 pm.
Website form leads
3 spam filtered out
5 good fit · 1 partial · 3 not a fit
4 of 9 leads
Most form leads arrive outside office hours. A same-morning reply is worth the effort.
Your reputation this month
112 total on Google
Up from 4.6 in July
new reviews were positive
How people used your profile
Up 12% from August
Up 5% from August
Up 18% from August
Your Google profile brought in more leads than any other source this month: 21 of your 47.
What you spent and what it bought
11 leads · $164 per lead
3 leads · $200 per lead
$2,400 spent · 14 leads
From $190 to $171
Ad spend is paid to the ad platforms directly. Your report shows it next to the leads it produced.
Answers in plain English
New leads from calls and website forms, with spam filtered out.
Your Google profile, Google Ads, Google search, referrals and direct visits, side by side.
How many calls went unanswered, so a lead never slips away unnoticed.
Ad spend, leads from ads and the cost of each one.
Google search clicks, Google profile actions, new reviews and what AI assistants say about you.
Ask a question about your own numbers and get a straight answer. Numbers are locked when the month is published, and you can download the report as a PDF.
Every client gets a report like this each month. Month to month, no long-term contract.
Core6 in two minutes
No jargon. See how Core6 gets you found, helps your team book more of the calls you already get, and keeps you a step ahead of your competition, and why the whole system gets sharper the longer it runs.
Built for the trades that keep the Central Coast running
How we work
Each pillar strengthens the other two. Demand fills the pipeline, conversion turns it into booked work, and market intelligence keeps you a season ahead.
See where you're losing jobsHow Google and AI understand who you are, and who they recommend. We build your visibility across search, ads, and AI answers, so you're the company buyers find first.
The biggest revenue gains often sit between the first call and the signed job. We find where leads stall and help your team speak the way your buyers think, so more calls become booked work.
Seasonal reports and ongoing competitor monitoring. See what homeowners will want next season, and what your competitors are doing, before it shows up in your pipeline.
Who we work with
You've built something real, and you're ready for more of the right work. Our best results come from established companies with a strong foundation and the drive to build on it.
See If We're a FitYou have steady work, a team, and a name in your community. You are building on something real.
Your customers already vouch for you. That reputation gives us real proof to put in front of more buyers.
You’re ready to add crews, trucks or hours when demand shows up. You need the work coming in, not a reason to say no to it.
You respond to leads, sharpen your team, and act on what the data shows. Growth is a partnership, and you are ready for your side of it.
We build on WordPress, and you own your site outright. If yours is on Wix, Squarespace, or another platform, we'll look at it with you and tell you honestly whether to keep it or rebuild.
Not quite there yet? We will tell you straight and point you in the right direction.
How we work with you
You get the full system from day one: Demand Capture, Conversion Intelligence, and Market Intelligence, working together.
We look at your market, your competitors, and where growth is being left on the table, and confirm your territory is available.
We tune up or rebuild your website, connect your tracking, and align your messaging across every channel.
All three pillars run month after month, with reporting tied to real calls and leads, and seasonal planning reviews.
When it works
This is what we work toward with every client.
We've spent 20 years watching great contractors lose jobs to louder competitors. That's why we built Core6: so the best work wins. Phil oversees every project, so strategy and accountability stay at the top. We're based in Salinas and work with contractors across the Central Coast and the South Bay.
We are getting so many leads. Your work has been more effective than the last 5 years combined.
Robert Apolinar
Owner, San Jose Tree Service, San Jose, CA
One tree-service client: qualified calls up 22% from May to September 2026 · calls from organic search doubled
I am a local Contractor and I am 1000% happy in my choice to use Phil on my website design and build. It was more than I could have hoped for and everyone that sees it has done nothing but compliment me on how amazing and professional it looks. Don't hesitate to use Phil and his team. They're amazing.
Aldridge Construction
Local Contractor, Central Coast, CA
8 project inquiries from the website in three months, 6 of them for ADUs (June to August 2026)
They manage all of our online advertising, SEO, and website development, and the results have been consistently impressive. Since partnering with them, we've seen a significant increase in web traffic, stronger search rankings, and a noticeable boost in lead quality.
Carmel Stone Imports
Business Owner, Central Coast, CA
286 qualified calls and 28 form leads in October 2026 · qualified share of calls up from 34% to 44% since July
20+ years
in digital marketing
200+
contractor clients served on the Central Coast
15+ year
client relationships
Zero
Long-term contracts. Cancel any month.
Local
Work done here, never outsourced
Questions
Talk to us. We build on WordPress because our tools are built around it, but we'll look at your current site and tell you honestly whether we can work with it or whether a rebuild makes more sense. New websites start at $3,500, and you keep full ownership of your site, your content, and your data.
Pricing is based on scope: how many service areas and service lines you want to grow, and whether Google Ads are part of the plan. Most Central Coast contractors invest $1,400 to $2,850 a month, and South Bay programs run higher. There is no setup fee and no long-term contract. Ad spend is billed separately. The pricing page shows a range in about a minute, and your strategy session gives you an exact quote.
No. Core6 has no long-term contracts and no lock-in. We earn your business every month.
Your first monthly report shows how many calls and form leads came in and where each one came from. Most clients see their first measurable ranking gain within 30 days. That is typical, not a guarantee. Rankings are how we get you found. What we measure is more calls and form leads from the right customers, and what each one cost.
Not always, but it often pays to run both. Ads are most useful for urgent services, new service areas, seasonal pushes, and competitive markets where you want to own as much of the first page as possible. Ranking organically and running ads puts your name in more than one spot when a homeowner searches.
Because getting named is only the start. When an AI tool recommends a contractor, nearly every homeowner checks the reviews before calling. A solid base of real reviews is what turns that mention into a call, and it gives us real proof to put in front of more buyers. More in AI Named You in Monterey.
We partner with one company per trade in each service area. Once a territory is taken, we do not work with a competing company in that trade and area. Exclusivity holds for as long as you're a client, with no long-term contract required. Your strategy session confirms whether your territory is still open.
We are based in Salinas and work with home service companies across the Central Coast and the South Bay, including Monterey County, Santa Cruz County, and the San Jose area.
Phil oversees every project, and the work is done here on the Central Coast, never outsourced. The team building your strategy is the same team carrying it out.
We review where your demand comes from, where revenue is slipping through, and what your market is signaling for the season ahead, and we confirm whether your territory is available. You leave with clarity, whether or not we work together.
Insights
Field-tested strategy for home service contractors on the Central Coast, written by the team doing the work to our Real Customer Standard. Read all posts
Starting January 1, 2027, SB 342 lets a contractor who was duly licensed when the contract was signed recover pay for work performed while licensed.
Nearly every homeowner cross-checks an AI recommendation against real reviews. Being named starts the vetting. It does not end it.
An honest range tied to scope screens out shoppers who were never going to book and gives AI tools something real to quote.
Start with a strategy session. We will review where your demand comes from, where revenue is slipping through, and what your market is signaling for the season ahead. You leave with clarity, whether or not we work together.
Not ready to talk? See what a seasonal insights report looks like.
What to expect on the call
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