There’s something to be said about putting your best foot forward. When you go for a job interview, you take the time to focus on what you wear so that you make the best possible first impression. Your website can be considered a job interview. People will use it when they want to learn more about you. If they like what they see, they’ll continue to interact with the site, sliding further down the sales funnel that you create.
Online marketing begins and ends with a good website.
Acknowledge Your Strengths and Weaknesses
You may be great at what you do. Whether that is being the best dentist in town or the best architect, the reality is that you have your strengths. You don’t have to be the best in everything. As soon as you know your weaknesses, you can start doing what’s right for your business.
I learned this the hard way a few years ago. The 2016 El Nino storm resulted in my backyard fence being blown down. I figured, “I got this.” I watched a few YouTube videos and rebuilt my fence. It looked fine. About three years later, another big storm came through. This time, I lost almost my entire wall. I admitted defeat and called a pro.
My point in this story is that there’s no shame in admitting your weaknesses. While you can build your website, that doesn’t mean that you should. It might look okay on the surface, but your competition may be blowing past you because of insufficient online marketing tactics.
Save Money, But Don’t Be Cheap
There’s nothing wrong with saving money. The savviest business owners do it all the time. However, you don’t want to be cheap, either. Many businesses should take a DIY website approach when starting out, especially when a budget is tight. After all, some great platforms allow you to take a DIY approach and still have a professional website.
However, you must have a website planning session to ensure you’re building your website to meet your needs. Once you reach a point where you know you need more, you need to make sure that you’re doing what’s right for your business. Your website is not the area where you want to be cheap. As you grow your business, you must start delegating critical tasks, including website development and online marketing.
Focus on More than a Web Presence
It’s important to know what your website is and isn’t. It’s so much more than a website.
Your website is:
- a lead generator,
- an educational tool,
- a sales funnel, and
- an online marketing strategy.
If you don’t treat it as all these things, you’re missing out on the whole point of a website. For example, how will people find you on the search engines if you haven’t considered search engine optimisation? How will people connect with you if you don’t have a lead form on your site? How will people be converted from site visitors to customers if you don’t have the right marketing tactics?
If you don’t know how to accomplish all of these things, don’t panic. It’s all about asking for help when you’re over your head. What got you here will not get you there. You need a website that will help to automate lead generation and serve as a vital marketing tool for your business.
Market Smarter, Not Harder
Your website is a great way to focus on online marketing. It would be best to have an SEO strategy in place to ensure you’re visible. From there, you need to have videos and testimonials attached to your website. You need to explain your unique value proposition and why they need to do business with you.
An essential website from a DIY platform will cut it for so long. At some point, you have to consider how a professional website design company can help you start marketing smarter. The right agency will examine your business model and processes, establish your target audience, incorporate your branding, and ensure that you have the necessary calls to action.
A user-friendly website with various marketing tactics can make it easier for you to market. Once a professional website has been built, you can get more leads and see your revenue grow exponentially. Could we please help? Our web design services have helped several businesses throughout Monterey Bay and beyond.
You need more than just a pretty website. You need a website that makes you money. We understand that your website is an investment in your business. We’d like to show you how to get there by contacting us today. A quick conversation can help you to see the importance of a professionally built website.
Article by Phil Fisk
CEO Core6.Marketing
