When you are online with your website or social media, you may think having spellcheck is all you need. However, there are many instances where having someone check what you write before you publish pays off. Naturally, there are many scare tactics out there about grammar. Nevertheless, lousy grammar costs you in ways you might not expect from online customers. To better understand how this happens and how an SEO or Social Media Manager can help, keep reading.
The weird connection between misspellings and online scammers
Have you ever received an email asking you to click on a link but noticed something off-putting? For instance, there is a significant misspelling of the company name at the last second. The same is also true with odd word choice and word placement. When something looks out of place, the chances are high that you are going to be redirected to a virus or you’re going to get scammed. Alternatively, you are more likely to investigate a link when everything looks professionally written. If the grammar seems correct, you are likelier to click on a website from an online search.
A key reason poor grammar costs you money online
Many online articles show data concerning various corporate websites and how grammar mistakes cost them money. Lousy grammar can also cost you owner-operator businesses that offer home services. In short, grammar is a must if your business is centred around sales to people with a college degree. They may also be the only people in the income range who can afford your services in the first place. Therefore, winning them over is a priority. In other words, if you are a good plumber with five years of journeyman experience, your words might misrepresent you. In this case, you can quickly turn over the grammar to someone who makes you shine online.
How poorly written daily social media posts affect your business
Have you posted or tweeted something because you felt emotional and regretted it later? One of the keys to having a professional online image is keeping your language and feelings corporate. This style of professional language only comes naturally to some, and many top CEOs have a solution. Namely, hiring someone with online finesse with words, such as an SEO or social media management specialist. It is also common for professionals with learning disabilities such as dyslexia to hire a writer. This applies to social media managing skills for all their online communications or emails.
Have a Social Media Manager post or tweet for you.
On top of being whizzes at social media management and SEO, there are other reasons you will want to have what you write proofed. For example, before you click publish, your social media needs a good old-fashioned editor as if you are a newspaper. Think, for example, of politicians who post or tweet a misspelling or misuse an emoticon on a photo caption. Another major mistake you could be making is knowing when to use a hashtag. Of course, some tweets or posts could politically polarise your company in ways you do not expect. Alternatively, someone specialising in promoting a positive public image for businesses can help. Before you post a photo online, they check word choice, misspellings, and anything else that could lead to a misunderstanding.
Could you do an online social media audit?
In addition to having your social media on the right page moving forward, it pays to work on online history. For this reason, your social media management could include editing or deleting old social media. This move could also help with your SEO in critical ways that keep search engines from passing over your website. Although this could take several weeks to edit and see search engine results, it is surprisingly effective in the long-term numbers.
How search engines tax you for bad grammar
There are a few ways with grammar that search engines allow website owners to bend the rules, and one is with contractions. Regardless, spelling errors may not affect your page rank, but they affect how long people stay on your website. This means when they see a spelling or word-use error, potential customers click out immediately. On the other hand, when customers remain on your website and continue to browse, your page rank in search engines improves. This is due to your site credibility score increasing thanks to customers sticking around on the webpage. This means when new customers search for the future, they are more likely to find your website in the results.
Where the best writing tools go wrong
You know you made a mistake when an extensive red line appears under the text. Nevertheless, when you click the spelling choices, do you always know which one to pick? In the end, you need a person who knows all the rules of English without making mistakes. Interestingly, most website owners who hire editors think they do it alone. Instead, all good editors know four or even six eyes are better than one pair. For this reason, you can have confidence that part of the editing tradition is having the help of other editors.
Hiring pro (SEO) search engine optimisation editors keep you polished online.
Even if you are a doctor who speaks English as a native language, you could use extra help with your online communications. Before you publish, one team can handle all edits, from blog posts to Facebook business photo captions. Please contact us for more information about these unique services that speak to the modern advertising age. We are happy to explain anything you still have questions about. Thank you for choosing us.
