Search engine optimization, more commonly referred to as SEO, is a key part of the digital marketing process. Finding the right search engine optimization strategies can be a challenging process, however. Your company can achieve greater visibility and improved profitability by implementing the right SEO strategies for your products and services.
At Core6.Marketing, we focus on six primary areas of digital marketing to help your business to achieve more. We offer SEO for Salinas, Monterey, and all the surrounding communities. These 11 tips for local SEO will help you to implement search engine optimization services that will increase your reach and improve your online reputation among your most likely customers.
1. Increase Your Local Coverage
One way to increase your local SEO rankings is to get involved in community activities and develop relationships with local journalists. This can generate positive and, importantly, no-cost publicity for your business that can improve your SEO in Salinas and the surrounding areas. Participating in local charity drives and building a presence within your community can be a good initial step toward building your online reputation and ensuring that you have a solid foundation for future growth.
2. Use Links Appropriately
High-quality links within your website can point your current and prospective customers in the direction of valuable information about your industry and your product lines. In a similar way, incoming links from reputable sites can boost your traffic and can increase your credibility and market position among those who are most likely to purchase products or services from your company. Proper linking strategies are an essential element in search engine optimization and can provide you with added visibility among customers in your local area.
3. Integrate Local Keywords
If you are planning a strategy for SEO in Salinas or anywhere in the Monterey Bay area, your search engine optimization strategy should include the use of localized keywords in the right proportions. The days of keyword stuffing are long past thanks to adjustments by Google and other search engines to their algorithms. Instead, using keywords in the right way can boost your local SEO rankings and can allow you to reach customers in Salinas, Monterey Bay, and other local communities.
4. Create Profiles on Review Sites
Local business profiles are another great way to improve your search engine optimization efforts. By creating or claiming your own local business profile on sites like Yelp, Yellow Pages, or Google+, you can increase confidence among your most likely customers. Making sure the information on your business profile is accurate and up to date can significantly improve your reputation among your current customers and those considering your company’s services or products. Consider your local business profile as your home-away-from-home in the online world.
5. Establish Local Landing Pages
When building your website, making sure that you have landing pages for each of the communities you serve can boost your visibility. By investing in local SEO and hyper-local landing pages, you can ensure that potential customers from throughout your service area are aware of your local status. Your localized landing pages can reinforce your position as a trusted local company for those who are looking for services or products close to home.
6. Implement a Keyword Strategy
Finding and including the right keywords in your online content is essential to your overall local SEO strategy. Search engine algorithms use these keywords to sort through the enormous quantity of content online and to find the most relevant and highest quality information in response to searches made by end users. In many cases, it makes sense to enlist the help of digital marketing experts to find the most popular keywords and to create a strategy for local SEO that works for your Salinas company.
7. Put Google to Work for Your Business
As a leading search engine, Google offers an array of options that can make it much easier for you to reach your customers and to optimize your SEO strategy. Two of the most popular options for Google services include the following:
- Google virtual tours allow customers to see your business in 3-D photos that will show up in map searches. Google’s search engine algorithms prefer businesses that incorporate these types of images into their profiles, which can make a virtual tour a great way to incorporate SEO for Salinas companies.
- Google My Business profiles are another way in which you can put Google to work for your SEO strategy. When your potential customers look for a business like yours within your service area, your company will show up in the appropriate category as a local business. You will need to fill out your profile with your actual physical location to make the most of this tool.
8. Manage Your Reputation
Making sure that you always put your best foot forward in online interactions is another critical element of your digital marketing strategy. Taking steps to address issues with customers and to maintain cordial relations with the online community will often allow you to stay in front of any problems that may arise. You can also build better relationships with your local community by performing damage control and reputation management tasks with customers in the online environment.
9. Integrate Social Media Locally
Adding a local flavor to your social media presence on platforms like Google+, Twitter and Facebook can increase your visibility within your service area. Localized keywords in your social media posts can alert readers about your location and can enhance your local SEO activities. If you are interested in implementing SEO in Salinas or Monterey Bay, incorporating the right local SEO keywords can make a significant difference in the responses you get from customers in your area.
10. Keep Your Online Presence Up to Date
Outdated or inaccurate information on your website or social media sites can cause real problems for your SEO efforts. Taking the time to update information on phone numbers, hours of operation and locations can pay off in increased consumer trust and an improved reputation among the online community. This can translate into increased traffic to your website and greater appeal for your online presence.
11. Work With Experienced Professionals
Enlisting the help of a skilled and knowledgeable digital marketing and SEO team can be a cost-effective investment in the future of your company. Local SEO implementations can be challenging. Working with professional digital marketing consultants can allow you to make the most of your online presence and achieve greater visibility and profitability within your local service area.
At Core6.Marketing, we offer the most effective digital marketing strategies and services you need to supercharge your company’s online presence and create the perfect package for your company. We offer proven services for contractors, legal professionals, medical and dental practices, chiropractors, and many other B2C businesses.
Call us today at 831-789-9320 or visit us online to discuss your local SEO needs. We can help you begin implementing search engine optimization strategies that will work to attract customers and increase your profitability within your local community. At Core6.Marketing, Phil Fisk, and our team of local search engine optimization experts are ready to help you make a real impact with the right SEO strategies for your company in Salinas and throughout the Monterey Bay area.
