Is Your Outdated Website Design Hurting Your Business?
The right website design can help your company to make a real impact in your chosen industry. Alternatively, an outdated website design can influence public opinion of your company and can reduce your chances of success and profitability.
Working with an experienced and knowledgeable WordPress web design specialist can make a real difference in the quality of your website and the reaction it receives from your target audience. At Core6 Marketing, we focus on six core elements to help you make the best impression in every aspect of your marketing strategy.
Understanding the elements of effective web design can help you to create a website that reflects your company’s values and attracts new customers to your business.
WordPress is one of the most popular and versatile options for commercial enterprises like yours. However, presenting an outdated website design or unattractive website can do real damage to your company’s reputation and can prevent you from reaching your full potential in the competitive marketplace.
We will look at seven ways in which your outdated WordPress website design can affect the impression you make on potential customers and on your company’s financial bottom line.
1. Lack of Focus on Your Website Can Confuse Customers
Failing to focus your website content in a coherent and cohesive way can leave your potential customers in doubt about your ability to deliver on your promises. Worse yet, a disorganized website can limit the ability of visitors to find the information they need quickly and efficiently, which could cause them to seek that information elsewhere. This can result in decreased sales and damage to your company’s reputation within the online community.
Creating a clean, streamlined website that is focused on your core business practices and that delivers a straightforward message to potential customers may require the help of an experienced WordPress developer to organize your information for the greatest impact. Core6 Marketing can provide you with the focused approach you need to achieve the best possible results.
2. Poor User Experience Can Reduce Engagement
One of the most common problems with WordPress website design by amateurs is a lack of consideration for the user experience. Clunky navigation and poor website structure are sure signs of trouble for your company’s website. At Core6 Marketing, we make it easy and intuitive for your customers to find the information they need on your website.
Our WordPress developers can deliver outstanding solutions that are easy to use and that create a positive impression on guests to your site. We can help you to create an intuitive and appealing website that delivers the best possible user experience for first-time guests and repeat customers alike.
3. Lack of Mobile Responsiveness Limits Your Reach
Making sure your website looks great on desktops, laptops, tablets, and mobile phones can allow your potential customers to reach you from wherever they happen to be. Failing to integrate mobile responsiveness into your website design can reduce the ability of your potential customers to read and interact with your online content.
By contrast, working with an experienced WordPress developer to create a responsive website that adjusts to the size of the display can allow your current and prospective customers to interact with you much more efficiently. Responsive website design is an essential key to success in today’s highly mobile marketplace.
Core6 Marketing can provide you with outstanding solutions that integrate responsive technologies and that deliver the best experience for your end-users and potential customers.
4. Slow Loading Times Can Result in Page Abandonment
Multiple studies and surveys have shown that users demand fast loading times and will abandon websites that take too long to load. In 2016, for example, Google found that more than half of mobile users would abandon a website if it took more than three seconds to load.
If your company website takes longer than that to load, you could be losing views and customers that could boost your revenues and increase your brand recognition within your service area.
The professional WordPress developers at Core6 Marketing can implement page speed tools and services and can compress some of the larger files on your websites to optimize it effectively. When combined with mobile responsiveness technologies, these strategies can often create a streamlined experience for your users with minimal wait times for content to load completely.
We have the experience and the expertise you need to put your best foot forward in the competitive online marketplace.
5. Cluttered Sites Can Turn Off Visitors
While it may be tempting to pack your WordPress site with as many images, graphics, and text boxes as possible to deliver key information to your users and potential customers, this can create a busy and unattractive look for your website that can create a negative impression in the minds of end-users.
White space can provide a welcome visual break for guests to your website and can create a more organized look for your WordPress implementation.
An experienced WordPress developer can create a visually stunning website that incorporates all of the key information on your company and your services without creating a cluttered and disorganized look. This can help you to reach your target audience more effectively and to make the most positive visual impact with your company’s website.
6. Failing to Track Performance Could Cost You
Tracking the number of visitors to your website and the success with which you convert these visits into leads and sales for your business is essential to promote the best financial outcomes for your company. Some of the most important metrics for your company’s website will include the following key performance indicators (KPIs):
- Traffic to your website, including time on page, bounce rates, and source of visitors
- Search engine optimization (SEO) implementations that include backlinks and custom content
- Site authority scores to predict search engine rankings
- User feedback and user behavior analytics
- Leads on consumers who are interested in your products or services and conversion rates for those leads
- Customer acquisition costs
- Video views and completions
Each of these KPIs can help you to determine the effectiveness of your website in attracting views and acquiring customers. Working with one of the skilled WordPress developers at Core6 Marketing can help you to track KPIs more accurately and to tweak and adjust your website for maximum reach and profitability.
7. Not Seeking Professional Help Is a Mistake
One of the most common errors made by companies in creating their websites is not seeking the help of a professional agency that specializes in WordPress development. While in-house website creation and maintenance may seem less expensive, it can end up costing you much more in lost business and damage to your reputation because of the other issues listed here.
By entrusting your website design to Core6 Marketing, you can ensure that your website looks great and performs as expected in attracting and retaining customers for your services and products. This can translate into increased visibility, improved reputation, and higher profits for your business operations.
At Core6 Marketing, we offer outstanding solutions for WordPress website design and development. We serve contractors, legal professionals, health care and dental care providers, and other service industries to promote their business much more effectively.
Have an Outdated Website Design?
If you’re struggling with an outdated website design, we can help. At Core6.Marketing, we will help you make the most positive impact on potential customers, visit us online or give us a call at 831-789-9320. We look forward to the opportunity to serve you now and for the life of your company.
