How Online Reviews Affect Your Home Improvement Contracting Business
If you manage a home improvement contractor business, one of the most successful approaches to attract new customers is managing your business’s online reviews. That’s right – you can actually take control of how customer reviews affect your home improvement business’s online reputation. In fact, you could be seriously hurting your business by ignoring online […]
Contractors: Your Customers are Online – And You Should Be Too
If you own a contracting company but haven’t prioritized establishing an online presence and online marketing strategy, you’re selling yourself way short. Having been in the online marketing industry for more than 12 years, I can assure you that all businesses need a solid online presence – yes, even general contractors, plumbers, electricians, landscapers, builders, […]
Lead Magnet Ideas for Landscapers
LEAD MAGNET IDEAS FOR LANDSCAPERS: What is a Lead Magnet? By definition, a Lead Magnet is an irresistible offering that consumers will want and will do almost anything, like submit their contact information, to get. A Lead Magnet gives businesses the perfect opportunity to collect information from prospective clients in order to reach out to them […]
How Facebook Advertising Can Generate More Leads Than You Ever Thought Possible!
Why should you focus all your marketing dollars on Facebook Advertising? Well, you want to generate more leads than ever, and this is really what you need to accomplish your goals for a better bottom line and sustainable growth well into the future. You’ve just had a direct response experience when downloading this report. So […]
Why Would I Pay a Website Design Agency to Build My Website When I Could Do it Myself?
There’s something to be said about putting your best foot forward. When you go for a job interview, you take the time to focus on what you wear so that you make the best possible first impression. Your website can be considered a job interview. People will use it when they want to learn more […]
7 Easy Steps to Defining Your Target Market and Identifying Your Niche Audience
The most effective way to ensure that your company stays at the forefront of its industry is to ensure you are tapped into the correct target audience. Defining your target market is no easy task that requires money, time, and a significant amount of effort for companies, both small and large. With the right tools, […]
How To Mix Up Social Media Content, By Percentage
Developing an innovative social media strategy can take time to determine what type of content to post. We have discovered that the answer is a good mix of several different types of content. Not all types of content are made equally, so some should be used more often than others. Below, we’ve listed the types of […]
Comparing Traditional Marketing to Internet Marketing
We all know, as business owners, that we have to have a web presence. As much as we would like to fight it, we see our competitors taking advantage of the internet while those of us that are resistant lose out. Remember the phone book? When was the last time you picked one up to […]