5 Powerful Local SEO Hacks For Contractors
In the vast world that is the internet, making your audience smaller has become a challenge for small businesses. This is especially true when marketing for home contractors, where providing local service is a necessity. If you are like other contractors, you have tried responding to this challenge by shifting your focus towards local SEO. […]
What’s The Difference Between SEO and Internet Marketing for Contractors?
So, what is the difference between SEO and internet marketing? If you're a contractor in the Monterey Bay Area, you've probably heard these terms used interchangeably. But for your business, they mean very different things. Think of it this way: SEO, or Search Engine Optimization, is the high-performance engine in your work truck. Internet marketing […]
3 Crucial SEO Elements That Boost Website Traffic
Over the last several years, search engine optimization, SEO, has become a huge priority for marketers. This is because the higher a company can reach on search engines, the more traffic, more leads, more conversions, and more sales they’ll gain. Today, effectively utilizing SEO for your company site is a lot more complicated than merely […]
Lead Generation For Home Builders & General Contractors
As a home builder, you have a lot going on. You know that you need to constantly bring in new leads to sustain your business long-term. However, it can be hard to determine what marketing strategies work the best. In fact, most home builders who spend a large part of their budget on marketing have […]
4 Impactful Internet Marketing Techniques Every Business Must Implement After COVID-19 Shutdown
updated July 20, 2020 In the wake of the COVID-19 pandemic, many businesses have found themselves uncertain about the right internet marketing methods to reach potential customers effectively. In many cases, budgets and profitability have been hard-hit by the effects of the coronavirus on consumers and workers alike. As the CEO of Core6.Marketing, I have […]
Save Your Business by Shifting Your Advertising: 10 Industry Examples
The coronavirus pandemic has affected almost every aspect of modern life. Finding ways to reach your target audience with your advertising is more critical than ever in this emergency situation. At Core6.Marketing, we are committed to helping your business survive and thrive even in difficult times. Here are some of the most effective strategies for […]
Marketing Your Home Services Business During & After the COVID-19 Crisis
By March 22, 2020, more than 101 million Americans were placed under a stay-at-home order because of the coronavirus. On March 23, there were more than 35,200 confirmed cases of COVID-19 in the United States. Unfortunately, leading scientists and medical professionals believe that the number of cases is much more than this estimate because of […]
Is Your Website Out of Date? 18 Benefits of Upgrading to a Professional Website Design
Is your business website going the distance for your home improvement contracting company? If you rely on do-it-yourself site design like many small business owners, chances are that it isn’t even coming close. Through my many years in the digital marketing sphere, I’ve seen it again and again: Despite having an active site, general contractors […]
Social Media Marketing for General Contractors – Where to Begin
Social media can intimidate many small business owners – especially home improvement contractors. It can seem daunting when searching for where to begin marketing on social platforms. Congratulations on taking the first step – research. All social media marketing strategies should be planned and intentional. If your business is not currently utilizing social media – […]
Take Advantage of Google Maps and Attract More Customers in the Monterey Bay Area
If there’s one thing to know about digital marketing for general contractors in the Monterey Bay area, it’s the importance of effective Google Maps marketing. Put simply, this refers to using the functionality of Google Maps to make your local business easier to find. Of the many strategies that I’ve seen come and go through […]