Why E-E-A-T Beats Keywords: What Google (and AI) Actually Looks for in 2026

eeat google ai search optimization

If you’ve worked with us at Core6 Marketing over the past year, you’ve probably noticed something: we don’t talk about keywords as much anymore. That’s not an oversight—it’s a strategy. Today, both Google and AI-powered search platforms (like ChatGPT and Perplexity) are prioritizing trustworthy, expert-driven content over pages stuffed with keywords. That shift is rooted […]