Demand Capture · AI Search Visibility
When a homeowner asks ChatGPT or Google who to call, the answer names only a few companies, and we build the evidence that makes yours one of them.
Included in every Core6 program, as part of Demand Capture.
Why it matters
45% of consumers used AI tools to find local businesses in 2026, up from 6% a year earlier (BrightLocal, 2026). And AI doesn't hand them a page of ten results. It names a few companies, and the homeowner calls one of them.
AI hasn't replaced Google. The map is still where most service searches happen. But the companies AI names are the ones it has the most consistent, credible evidence for. The good news: that's the same work that wins the map.
How AI decides
AI tools don't take your word for it. They look for proof across the web, and they name the companies where the proof lines up.
Business details
Your name, address, phone, hours, and services, matching on your website, your Google Business Profile, and directories. Google tells businesses to keep their Business Profile current because its AI features use it.
Reviews
97% of people who use AI sometimes check its picks against real reviews (BrightLocal, 2026). Recent reviews that mention your trade and your town tell both AI and homeowners what you're known for.
Content
Clear service pages and answers to the questions homeowners actually ask. AI tools pull those answers and cite the pages they come from.
Mentions
Local news, press releases, directories, and "best of" lists. Presence on curated "best of" lists ranked as the top AI-visibility factor in Whitespark's 2026 industry survey.
No shortcuts
Google says there are no extra requirements to appear in its AI Overviews, and that the same SEO best practices still apply. "AEO" and "GEO" are new names for doing the fundamentals well. We focus on the evidence AI reads, and we check the results every month.
What's included
AI search visibility is part of Demand Capture in every Core6 program. It's built on the same work as your website, local SEO, and Google Business Profile, so nothing is done twice.
Schema markup that tells search engines and AI tools exactly what you do, where you work, and how to reach you.
Service pages, FAQs, and blog posts that answer what homeowners ask, written so AI can pull and cite them.
Our Real Customer StandardYour business information matched across 50+ directories and your Google Business Profile, so AI finds one consistent company.
A monthly press release on a national wire and a monthly explainer video for YouTube, building the web footprint AI looks for.
A steady flow of recent reviews that mention your trade, your town, and the jobs you do.
Every month we check what ChatGPT, Google's AI Overviews, and Perplexity say when someone asks for your trade in your town, and report who they name.
Results
Underground utilities · Monterey County
Asked for the best utility trenching contractor in Monterey County, Google's AI Overview and Perplexity both name Coastal Pipeline first.
Plumbing · Salinas
Asked for the best plumber in Salinas, ChatGPT names Alvarez Plumbing second and Perplexity names it third.
Stone and slab · Bay Area
Asked for the best natural stone supplier in San Francisco, Perplexity names Carmel Stone Imports second, and ChatGPT and Claude name it too.
Checked in October 2026. AI answers can differ by person, place, and day, which is why we check every month.
How it works
The same steps every month, so the evidence keeps growing and you can see what AI says about you.
01
We ask the AI tools about your trade in your town and see who they name today, and why.
02
We correct your business details on your website, your Google Business Profile, and directories, so every source agrees.
03
Every month: content that answers real questions, mentions beyond your website, and fresh reviews.
04
We check what AI says about you each month and report it alongside your rankings and calls.
Where it fits
Questions
They recommend the companies they have the most consistent, credible evidence for: your website, your Google Business Profile, your reviews, directory listings, and what other sites say about you. If that evidence is thin or doesn't match, they name someone else.
Not yet. Most homeowners still find contractors on Google and the map. But 45% of consumers used AI tools to find local businesses in 2026 (BrightLocal), and the work that gets you named by AI also strengthens your Google rankings. You don't have to choose.
There's no form to fill out or ad to buy. ChatGPT and other AI tools draw on what's published about your business across the web. Consistent business details, recent reviews, clear service pages, and mentions on other sites are what get you named.
They stand for answer engine optimization and generative engine optimization, new names for showing up in AI answers. Google says there are no special requirements for its AI features beyond good SEO. We cover both as part of the same work, without a separate package.
No one can. AI answers change by person, place, and day. What we can do is build the evidence AI relies on, and check every month whether it's naming you.
We check for you. Each month we ask ChatGPT, Google's AI Overviews, and Perplexity about your trade in your town, and report who they name.
Yes. It's part of Demand Capture in every Core6 program, alongside your website, local SEO, Google Business Profile, and Google Ads. We partner with one company per trade in each service area.
In a strategy session, we'll ask the AI tools about your trade in your town, show you who they name, and what it would take to get your company named.
Chat with us
Leave your name and the best way to reach you, and we'll send this conversation to someone on the team.
