Who we serve · Excavation & Construction
Developers, general contractors, property managers, and homeowners all start the same way: they search for someone who can grade a lot, trench a utility line, pave a parking lot, or prepare a site. Core6 builds the local presence that makes your company the one they call, and shows you which of those calls turned into work.
Trusted by contractors across the Central Coast
Why excavation and construction companies come to us
A project manager searches "underground utility contractor Monterey County" or "commercial paving Salinas." A homeowner searches "driveway repair near me." When each service and service area has its own page, both kinds of buyer find a reason to call you.
Excavation and paving owners run jobs, not phones. When a commercial caller reaches voicemail, they call the next name on the list. Seeing which calls were missed, and which of them were real projects, is often the fastest win available.
Relationships with GCs and developers carry the business until a slow quarter arrives. A steady flow of inbound inquiries for the work you want most, from site prep to parking lots, gives you something to plan crews and equipment around.
How we help
Searches for excavation, grading, and paving are fewer than searches for plumbing or HVAC, and each one is usually worth more. Core6 builds the marketing around that, so every search, call, and estimate request is captured and counted.
A page for each kind of work, real project photos, your license number and service area up front, and an easy way to request an on-site estimate. For most excavation and paving buyers the site visit is the real decision point, so that is what the site is built to earn.
Google Business Profile, citations, and a page for each service and area, from grading and trenching to asphalt and drainage, so you show up for the specific searches commercial and residential buyers use.
Heavy-trade search volume is modest in most local markets, so we build focused campaigns around the services you want more of, watch spend closely, and tell you plainly when a market is better served by organic search.
Project managers and property owners now ask ChatGPT, Perplexity, and Google's AI Overviews who handles site work in their area. We build the consistent signals that get your company named in those answers.
Call tracking and call review show which inquiries were real projects, which were spam, and which went to voicemail, so your office can call back the ones that matter and your budget stays on what works.
Your site stays fast, secure, and up to date, managed by the same team handling your marketing. No tickets. No handoffs. No surprises.
The full system
Core6 Marketing did an outstanding job building our new website. They created a clean, modern, and professional site that truly reflects our company and the work we do. They also implemented solid SEO practices which have improved our search rankings.
Alejandro Aragon
Coastal Pipeline, Central Coast, CA
I am a local Contractor and I am 1000% happy in my choice to use Phil on my website design and build. It was more than I could have hoped for and everyone that sees it has done nothing but compliment me on how amazing and professional it looks. Don't hesitate to use Phil and his team. They're amazing.
Brian Aldridge
Aldridge Construction, Central Coast, CA
#2 on Google for "ADU contractor in Salinas" · website traffic up 159% year over year
Core6 Marketing did an amazing job on our revamped website. They were collaborative, made constructive suggestions, and listened to our feedback. The result is a site that represents us at a professional level we're proud of.
Joey Aragon
Aragon Construction, Central Coast, CA
200+
contractor clients served on the Central Coast
30 days
Most clients see their first measurable ranking gain within 30 days
20+ years
of local marketing experience on the Central Coast
Local
Work done here, never outsourced
Questions
Yes. Core6 works with contractors of every kind, from home service trades to excavation, grading, paving, underground utility, demolition, concrete, and commercial construction companies. Every client gets the same program: a website built to convert, local search visibility, call tracking, and market reporting.
Commercial buyers search by service and location, then check that you look established before they call. Separate pages for each service and area, project photos, your license number, reviews from commercial clients, and a quick response to every call and estimate request work together. Commercial inquiries often come in by phone, so call tracking matters as much as rankings.
Search volume for excavation, grading, and paving is lower than for trades like plumbing or HVAC, and each search tends to be worth more. That shapes the plan: rank for every specific service you offer, capture every call, and spend ad budget only where the numbers support it. If a market is too small for Google Ads to pay off, we tell you.
Not always, but it often pays to run both. Ads are most useful for the services you want more of, new service areas, and seasonal work like winter drainage. In low-volume markets we keep campaigns tight and tell you when organic search is the better investment.
No. We partner with one excavation company per service area. Once a territory is taken, we do not work with a competing excavation company there. Exclusivity holds for as long as you're a client, with no long-term contract required. Your strategy session confirms whether your area is still open.
We are based in Salinas and work with contractors across the Central Coast and the South Bay, including Monterey County, Santa Cruz County, and the San Jose area.
One excavation company per service area
Tell us which services pay best, where you want to work, and what's coming in now. We'll show you where you're losing jobs and what it would take to win more of them. No pitch, no pressure.
Serving excavation, paving, and construction companies across Salinas, Monterey, Santa Cruz, Watsonville, Hollister, and the Central Coast.
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