Google Ads for Contractors

Your competitors are
running ads. Some are
even profitable.
Yours will be.

Most PPC campaigns burn budget on broad terms and unqualified clicks. Core6 builds contractor-specific paid search campaigns tied to the jobs you want, in the areas you work — and tracked all the way back to the call.

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Calls tracked back to the specific ad that generated them
Built for your trade and your service area
No 12-month contracts — we earn your business every month
AI-enhanced targeting, reviewed by a human who knows your market
Central Coast CA Google Ads for Home Service Contractors Search Ads · Performance Max · Call Tracking
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Trusted by contractors across the Central Coast
Why Core6

Contractors don't want
ad reports. They want jobs.

Here's what separates a Core6 campaign from one that just burns your budget and calls it marketing.

01

Built for your service area

We geo-target down to the ZIP codes you actually work. Your budget doesn't go to clicks from cities you'd never take a job in.

02

High-intent keywords only

We target how homeowners search when they're ready to hire — not broad terms that attract browsers. Every keyword is chosen to bring in buyers.

03

Conversion tracking that means something

Every call and form submission is traced back to the specific ad that drove it. You know your ROI down to the dollar — not just your click-through rate.

04

No long-term contracts

We earn your business every month by delivering results you can see. No 12-month lock-ins. No cancellation fees.

05

AI-enhanced, human-reviewed

We use AI tools to accelerate targeting and optimization. Every decision is reviewed by a strategist who knows your trade and your market.

06

Reports you can actually read

Plain-English summary every month — what ran, what worked, what we're changing, and why. No dashboards that require a marketing degree to follow.

The Process

A clear strategy
behind every decision.

We don't just run ads. Here's exactly how a Core6 PPC engagement runs from day one.

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01
Campaign & Market Audit

We evaluate your current ad presence and analyze what your competitors are running — so we know where the gaps are before we spend a dollar.

02
Keyword & Audience Research

We find the searches that convert into booked jobs. High-intent terms, precise location targeting, and audience signals pointed at homeowners ready to hire right now.

03
Ad Copy

We write headlines and descriptions built to get the click that becomes a call — not just an impression that pads a report.

04
Geo-Targeted Campaign Setup

Your ads only run in the service areas you want. Your budget stays where it belongs — on real prospects, not wasted impressions outside your market.

05
Call & Conversion Tracking

Full tracking is installed before a single ad goes live. Every lead is traced back to the campaign that generated it.

06
Ongoing Optimization

Campaigns are monitored and refined continuously. Each month, we report what ran, what worked, and exactly where we're pushing next.

What's Included

Built to perform.
Not just to run.

Every Core6 PPC campaign includes the full stack — targeting, tracking, copy, and reporting — managed by the same team, every month.

01

Precision Keyword Targeting

The highest-converting search terms in your market — so your ads show up for the right jobs, at the right moment.

02

Geo-Targeted Campaigns

Your ads only run in the ZIP codes and service areas where you want the work. Not a pixel beyond your territory.

03

Real-Time Performance Monitoring

Bids, audiences, and copy are adjusted as data comes in — not once a month after the damage is done.

04

Call & Conversion Tracking

Every call and form submission traced back to the ad that drove it. Full visibility on what's actually working.

05

Mobile-Optimized Ad Creative

Most homeowners search from their phones. Every ad and landing page is built to load fast and convert on any device.

06

Monthly Plain-English Reporting

Clear summary of results, what we're doing next, and why — delivered every month without being asked.

Campaign Formats

Two formats. Both built
for local growth.

After managing campaigns across dozens of contractors, we've found two formats that consistently produce quality leads and measurable results.

Format 01

Search Ads

High-intent. Keyword-triggered. Location-targeted.

Show up at the exact moment someone in your area searches for your services. "Emergency plumber near me." "Roof repair Salinas." "HVAC install Monterey." Best for capturing ready-to-hire customers fast.

  • Triggers on exact buyer-intent searches
  • ZIP-level geo-targeting
  • Ad copy written for your trade
  • Full call tracking installed before launch

Format 02

Performance Max

AI-optimized. Multi-surface. Extends your reach.

An AI-optimized campaign format that finds the best placements across multiple search surfaces. We fine-tune the assets, audience signals, and goals to work specifically for your business and your market. Complements Search campaigns to extend your reach without extending your budget.

  • Runs across Google's full ad inventory
  • Audience signals tuned to your ICP
  • Assets optimized for contractor markets
  • Complements — doesn't replace — Search
What Contractors Say

Real contractors.
Real results.

Don't take our word for it. These are actual clients who trusted Core6 Marketing with their campaigns — and the outcomes we hold ourselves accountable to delivering.

"They manage all of our online advertising, SEO, and website development, and the results have been consistently impressive. Since partnering with them, we've seen a significant increase in web traffic, stronger search rankings, and a noticeable boost in lead quality."

Carmel Stone ImportsBusiness Owner — Central Coast, CA

"Core6 Marketing initially built our website. They have been a big help in keeping it fresh, updated and optimized for search. Their lead generation and SEO services have taken us from 1 to 2 leads a week, to several leads per day."

KND LandscapingHome Services — Central Coast, CA

"We've been working with Core6 Marketing for 5+ years. They've been a big help in improving our online presence for all of our services and locations throughout the Monterey and San Francisco Bay area. We highly recommend using Core6 Marketing."

Long-Term ClientContractor — Central Coast, CA
200+Contractor clients served on the Central Coast
30Days to first measurable ranking improvement
20+Years of local marketing experience on the Central Coast
ZeroWork outsourced overseas — everything done locally
Ready to Get Started

Stop paying
for clicks.
Start paying
for jobs.

Let's talk about your business, your market, and what a targeted PPC campaign would actually cost — and return.

Book a Discovery Call No lock-in contracts. No outsourcing. Just ads built to get you on the phone with people ready to hire.
What to expect on the call

A real look at your competitors' ads — what they're running, what's working, and the gaps we can exploit

An honest read on your current campaigns — whether you're running ads or not, we'll tell you exactly what the opportunity looks like

A realistic budget and return estimate — based on your market, your trade, and what we've seen across the Central Coast

No contracts to sign — this is a conversation, not a sales funnel

Core6 Marketing only takes on contractors we're confident we can help. If we're not the right fit, we'll tell you straight — and point you in the right direction.