Central Coast lead generation for contractors
Most agencies measure how many people found you. We measure how many of them hired you.
Core6 is a lead generation agency for contractors. We build the website, run the ads, and handle the SEO and social that bring in the leads, then show you which ones were worth having.
- Month-to-month
- One company per trade, per area
- Veteran-owned
38 calls · 9 forms
$2,400 spent · 14 leads
- 31 good fit
- 9 partial fit
- 7 not a fit
A video from Phil
Why I stopped leading with rankings.
I'm Phil, the founder of Core6 Marketing. In this short video, I explain what a contractor's marketing report should actually show, and why I changed how we report.
Phil Fisk, Founder, Core6 Marketing
The problem
Your report is full of green arrows. Is your schedule full?
Most owners get a monthly report packed with rankings, traffic and impressions. It looks like progress.
But ranking #1 for a keyword nobody hires from is an expensive trophy, and traffic doesn't pay your crew. If your agency can't tell you which leads were worth having, they're guessing.
- Keyword rankings▲ 14
- Website traffic▲ 60%
- Impressions▲ 112%
- Blog posts published▲ 4
Leads? Cost per lead? Which ones were worth a callback?
What we do
We're a lead generation agency. The report is how we prove it.
Core6 builds and runs the marketing that makes your phone ring and your forms fill, for contractors on the Central Coast. Then we show you exactly what it produced.
Website design
A fast, clear site built to turn visitors into calls and requests, not just to look good.
Google Ads and Meta Ads
Paid campaigns that put your trade in front of homeowners ready to hire, with spend shown next to the leads it produced.
Local SEO
Showing up on Google and Maps when people in your service area search for what you do.
Social media
Steady, local content that keeps your business top of mind and your reputation strong.
One team, one goal: more of the right leads. Phil oversees every project, and the work is done by our own Central Coast team.
Your monthly report
See the leads our work produces, and what each one cost.
Every campaign we run reports into one page, in plain English. Click through the tabs to see what a contractor sees every month: how many leads came in, how good they were, and what each one cost.
September in one look
38 from calls · 9 from website forms
Sample Roofing Co. had 47 new leads in September, and 31 of them were a good fit. Storm repair and free estimates came up most. You picked up 9 new Google reviews averaging 4.8 stars. Ad spend was $2,400, at $171 per lead from ads.
- 31 good fit
- 9 partial fit
- 7 not a fit
What callers wanted
2 went unanswered
26 good fit · 8 partial · 4 not a fit
27 calls
Both missed calls came in on a Saturday evening, after 7 pm.
Website form leads
3 spam filtered out
5 good fit · 1 partial · 3 not a fit
4 of 9 leads
- Roof replacement · 4
- Free estimate · 3
- Storm damage · 1
- Gutters · 1
Most form leads arrive outside office hours. A same-morning reply is worth the effort.
Your reputation this month
112 total on Google
Up from 4.6 in July
new reviews were positive
- On time
- Clear communication
- Clean job site
- Scheduling delays · 2
How people used your profile
Up 12% from August
Up 5% from August
Up 18% from August
Your Google profile brought in more leads than any other source this month: 21 of your 47.
What you spent and what it bought
11 leads · $164 per lead
3 leads · $200 per lead
$2,400 spent · 14 leads
From $190 to $171
Ad spend is paid to the ad platforms directly. Your report shows it next to the leads it produced.
Answers in plain English
The difference
Two ways to report the same month.
Rankings and traffic are easy to report. Leads and lead quality are what a contractor can actually plan a crew around.
A note from Phil
For years I sent clients keyword ranking reports. They liked them.
Then an owner asked me, “If we're ranking this well, why isn't my schedule full?”
He was right. That's when I stopped leading with rankings. Rankings still matter. They're just not the scoreboard.
What you get
Leads first, and reporting that proves them.
Phil oversees every project, and the work is done by our own Central Coast team. Built for established contractors with 20+ Google reviews.
A monthly report you can actually read
One page, plain English. No jargon, no padding.
Lead quality you can see
Every month, how many leads were a good fit and how many weren't.
Cost per lead across your ad channels
Google Ads and Meta Ads, with spend shown next to the leads it produced.
Insight into what customers are asking
The questions and requests coming in, so your team knows what people want.
Review and reputation trends
New reviews, your rating over time, and what customers say about you.
A direct line to request changes
Want something on your site changed? Ask, and our team handles it.
Your price
What would this cost for your market?.
Six quick questions, no email needed. Built for established, owner-operated companies with 20+ Google reviews and room for more work. Central Coast programs run about $1,400 to $2,850 a month.
Ready to talk? Get my exact quoteIf your marketing report doesn't connect to your revenue, it's not a report. It's a progress bar.
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